Leica to Celebrate a Century of Photography

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Leica "100" advertisement, relating to the Leica 100 year centennial

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Leica Recreates 35 Famous Photos to Celebrate a Century of Photography Taking plenty of credit 100 years after its first camera.

Client: Leica Gallery São Paulo

Agency: F/Nazca Saatchi & Saatchi (link is external)

Spot: "100"

Product: Leica Institucional / Executive Creative Director: Fabio Fernandes | Eduardo Lima

Head of Art: João Linneu / Creatives: Bruno Oppido | Romero Cavalcanti | Thiago Carvalho | João Linneu

Agency Producer: Victor Alloza / Account Management: Marcello Penna | Melanie Zmetek

Media: Fábio Freitas | Gabriela Guedes / Planning: José Porto | Guilherme Pasculli

Production Company: Stink / Direction: Jones+Tino

Producer Designer: Daniela Calcagno / Director of Photography (DOP): Bjorn Charpentier

Executive Producer: Cecília Salguero | Maria Zanocchi / Editor: Jones+Tino | Danilo Abraham

Line Producer: Victoria Martinez / 1ad: Santiago Turell / Location Manager: Lucia Sánchez

Producer Designer: Daniela Calcagno / Stylist: Alejandra Rosasco / Postproduction: Casablanca Effects

Sound Studio: Satélite Áudio / Production: Equipe Satélite / Maestro: Equipe Satélite

Account Management: Fernanda Costa | Marina Castilho / Voiceover: Nick Brimble

Client Approval: Luiz Marinho | Anna Silveira [via lavidaleica.com]

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