Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.
Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono / Art Director: Matthieu Darasse / Copywriter: Alban Gallee / Content Manager: Nicolas Rocca-Serra / Web Developer: DAN Paris / Digital Innovative Media Director: Benjamin Levy / Nissan Europe Advertising Director: Arnaud Charpentier