In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.
Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar / Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far / Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni