Samsung "Don't let reflections ruin your movie"

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Reflections on the TV screen can be an annoying experience when you want to enjoy your favourite movie. Good to know that the anti-glaring technology of Samsung QLED TVs makes it possible to enjoy perfect picture quality in every light situation. In order to highlight this, we combined movie scenes with reflections of illuminated objects from living rooms proving that it’s better to watch movies without reflections.

Don't let reflections ruin your movie.

Samsung QLED TV with Ultra Black Elite Technology.

Advertising Agency: Leo Burnett Frankfurt, Germany

Chief Creative Officer: Andreas Pauli
Executive Creative Director: Benjamin Merkel
Creative Director: Thomas Koch
Head Of Art: Thomas Koch
Senior Art Director: Bruno Damião
Senior Art Director: Anne Henkel
Senior Copywriter: Mario Loncar
Junior Account Manager: Anica Wobalka
Postproduction: Lightfarm Studios
Compositing: Lightfarm Studios

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