Apple's keynote will take place tomorrow, September 10, it is during this event that the American company must reveal its novelties: phones, computers or tablets ... everything is possible. This is where Back Market comes in. The French company offers reconditioned technology products. Back Market, accompanied by the ad agency Marcel, takes advantage of the high point of Apple to communicate not without malice.
After the May campaign "The New is Old" , Back Market launches the "New Deal". This campaign, parody Apple's campaign "Shot on iPhone" where photos had been taken with different models of iPhone (7 to XS). Here, Back Market highlights the fact that if you buy your phone at home, you will have money to live an exceptional life.
Advertising Agency: Marcel, Paris, France
Chief Marketing Officer: Guillaume Rouby
Co CEO's: Pascal Nessim, Charles Georges-Picot
Partner: Christophe Neyret
Head of global business: Christophe Neyret
Executive Creative Directors: Gaetan Du Peloux, Youri Guerassimov
Art Director: Vincent Boursaud
Copywriter: Virgile Lasalle
Associate Director: Sébastien Jauffret
Project Managers: Lucas Sengler, Flavie Parize Print Producer
Graphic Artist: Christophe Gillon
Strategic Planner: Romain Brignier
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