Bonds: G'Day Boys

Ad Agency
Image advertising:

Bonds celebrate the arrival of its underwear range onto UK shores. The billboard campaign features Australian actress Rachael Taylor dressed only in her Bonds underwear. The billboards will be at the Chelsea Yacht Club, Kensington High Street and Finchley Road. Rachel Taylor said: "Bonds is an Aussie icon and it's great to celebrate its UK arrival with a fun and cheeky campaign".

Client: Pacific Brands, Bonds
General Marketing Manager, PBUG, Tanya Deans
Marketing Manager: Bonds, Zoe Hayes
Brand Manager, Bonds, Michelle Edgar
Creative Agency: TBWA\London

Chief Creative Officer: Peter Souter / Executive Creative Director: Andre Laurentino
President TBWA Group UK: Lindsey Evans / Account Director: Maggie Nukk
Account Manager: Kirsten Barnes / Media Agency: M2M media
Photographer: Nick Hudson via The Arc Factory
Model: Rachel Taylor / Hair: John Dee / Make up: Robin Black