Bonds "OUT NOW" the joy of being out

Ad Agency
Image advertising:

Leo Burnett senior creative Ellie Dunn (out 12 years) says: "I’m lucky to live in a country where I can live my life openly and honestly. For me, OUT NOW is about celebrating the joy of being out, the journey that comes with it, and sharing pride in the fashion space. Getting to make this campaign with a predominantly queer crew just made it all the more special."

The OUT NOW Exhibition is held at 74-76 Oxford Street, Darlinghurst, from Friday 28th February – Sunday 1st March and open from 11am-7pm daily.

Darlinghurst is an inner-city, eastern suburb of Sydney, New South Wales, Australia.

Client: Bonds
Head of Marketing: Kelly McBride
Marketing Manager: Kedda Ghazarian

Agency: Leo Burnett
CCO: Jason Williams
Creative Director: Daniel Pizzato (out 12 years)
Senior Copywriter: Ellie Dunn (out 12 years)
Senior Art Director: Stacey Karayannis
Account Director: Kim Thompson
Integrated Producer: Kaelene Morton
Senior Designer: Paula Cardona

Photographer: Tracey Lee Hayes (out 22 years)
Producer: Rosey Karaula
Make-up Artist: Kristyan Low (out 20 years)
Hair Artist: Claire Leighton (out 18 years)
Stylist: Carlos Mangubat (out 14 years)
Videographer: Ben Cotgrove (out 9 years)
Exhibition Make-up Artists: Bradwyn Jones (out 15 years), Rob Povey (out 17 years)
Exhibition hair artists: Koh (out 10 years), Budi Juspandi (out 39 years)
Exhibition stylist: Stuart Walford (out 13 years)
Casting / Talent Research: Rosey Karaula and Tracey Lee Hayes

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