McDonald's "Open Late" it is quite amazing

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A picture is worth a thousand words. In a series of prints from Leo Burnett Milan for McDonald's, they used this technique to convey a simple message - the restaurant is open until late. Advertising was launched in print, outdoor advertising and digital in Italy.

If you think about it, it is quite amazing.

Advertising Agency: Leo Burnett, Milan, Italy

Client: McDonald's

Executive Creative Directors: Selmi Barissever, Lorenzo Crespi
Creative Director: Nicoletta Zanterino
Senior Art Director: Fabio Lettieri
Senior Copywriter: Simone Romani
Art Director: Stefano D’Andrea
Copywriter: Riccardo Baita
Head Of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Manager: Elisabetta Iulita
Retail Consultant: Paola Di Sciascio
Art Buyer: Giada Cioffi
Photographer: Hyperactive Studio
Production Company: Mandala Creative Production

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