McDonald's: the rise of an Egg McMuffin

This digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun, a timely reminder of breakfast at McDonald's.

Advertising Agency: Cossette, Vancouver, Canada

Creative Director:Michael Milardo / Art Director:Cameron McNab
Copywriter:Kate Roland / Director Of Production:April Haffenden / Production Supervisor:Sue Barteluk