To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia.
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga / Creative Director: Michael Milardo
Art Director: Cameron McNab / Copywriter: Kate Roland
Producer: April Haffenden / TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch / Account Director: Karen Babiak
Account Executive: Shirley Lam / Media: OMD