Thinking: Toshiba is the only Japanese tablet brand currently present on Croatian market. Why not remind people of this fact and evoke all the positive emotions Croatians have about top Japanese technology.
Solution: Simplicity works! Famous Japanese minimalism left us no choice but to keep it as simple as possible. We got rid of unnecessary elements and kept only product photo and a logo - no wonder the client was satisfied ;)
Advertising Agency: Señor, Zagreb, Croatia
Creative Director: Vanja Blumenšajn / Art Directors: Imelda Ramović, Mirel Hadžijusufović
Copywriter: Vanja Blumenšajn / Account director: Iva Kaligarić
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