Australia is an amazing and truly unique nation. But more than anything, it is diverse. In fact, 49% of Australians were born abroad, and there are more than 300 individually identified languages being spoken in Australian houses.
To celebrate Australia’s diversity, the iconic Aussie brand Vegemite has put the nation’s rich multiculturalism at the front and centre of the Australian landscape during Harmony Week. Vegemite has unveiled large-scale outdoor advertising billboards across the nation with Vegemite’s classic "Tastes Like Australia" headline translated into the top 10 most spoken languages in the country - Cantonese, Mandarin, Vietnamese, Arabic, Italian, Greek, Tagalog, Hindi, Spanish and English.
The multilingual advertisements will also be posted on social media channels, along with recipes to different Vegemite dishes that relate to each of the different cultures.
Advertising Agency: Thinkerbell
Chief Creative Officer: Ben Couzens
Chief Creative Officer: Jim Ingram
Creative Lead: Tom Vizard
Strategist: Sam Butcher
Channel Planner: Aden Eltchelebi
Account Director: Nikia Shepherd
Chief Strategy Officer: Adam Ferrier
Account manager: Rosie Burke
Finishing Artist: Katja Matters
PR: Nat Duncan