Perrier "COOL HAT"

PERRIERⓇ creates the COOL HAT: a collector's item to quench your thirst for the extraordinary when on the hunt for magical creatures!

Paris, 06/24/19 - Do you know why witch hats have pointy ends? To keep your bottle of PERRIERⓇ cool and quench your thirst for the extraordinary when you’re out exploring and looking for magical creatures! Get your magic wand ready and study up on the best spells: the adventure starts now!

Starting today, thousands of players will take to the streets, armed with their smartphones, in search of magical creatures.... Ready to roam for miles in their quest, they’ll explore real-world neighborhoods and cities to uncover mysterious artifacts, learn how to cast spells, and find legendary animals and iconic characters along the way!

To quench their thirst for the extraordinary and offer them the best conditions for exploring and tracking down magical creatures, PERRIERⓇ is introducing the "PERRIERⓇ Cool Hat": an extraordinarily refreshing wizard's hat to keep your bottle of Perrier ice cold.

The idea is simple: imagine a 27 cm high wizard's hat – you open the tip and, inside, it’s isothermic – the perfect sized space to hold your PERRIERⓇ bottle... and keep it nice and refreshed in the most extraordinary way possible! Fans of wizards and magical universe will be thrilled!

They can win this iconic and ultra-limited series hat through a contest being run on PERRIERⓇ's social media accounts (Facebook, Twitter and Instagram) from 06/24 to 07/19.

An extraordinary object already cult that is aimed at all those in search of the unexpected.

Agency: Mazarine You To You