Petit Bateau: ForSerious Kids

Petit Bateau is back with anew global outdoor and print campaign that once again celebrates children andtheir endless creativity. The campaign created by BETC Paris consists of 8 colourfulimages of kids wearing homemade masks, straight out of their imagination.
The visuals pay homage towhat has always made the brand’s success: the quality of its products, combinedwith a strong knowledge and affection for children and their personality traits;their creativity, their free spirit and their energy. 
Each print has a PetitBateau clothing tag with the signature launched in November, “For Serious Kids”,complete with funny little pictograms.
The campaign was shot by photographerduo Réné and Radka.
The visuals can bediscovered in the press in February followed by an outdoor launch in March.