In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box.
Child labour ends childhood.
Advertising Agency: Ogilvy, Mumbai, India
Creative Director: Srreram Athray, Elizabeth Dias
Art Director: Elizabeth Dias, Kunal Khade
Copywriter: Srreram Athray, Kunal Khade, Siddharth Kumar
Photographer: Shreyas Surve
Additional Credits: Ajinkya Udmale, Santosh Kamatkar, Avinash Mahadik
A big thankyou to Ogilvy Mumbai and Good Morning Films for believing that every child deserves a happy childhood and for creating this beautiful film for us!