IFAW: whales will not be eating again

Ad Agency
Image advertising:

To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season.
Now the Sanctuary is less abundant.

To investigate their genetic diversity, 720 Minke whales were killed last year.
Minke whales now have less genetic diversity.

Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at ifaw.org

Client: International Fund for Animal Welfare

Advertising Agency: JWT, Melbourne, Australia

Executive Creative Director: Richard Muntz / Creative Director: Keith Nicolas / Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw / Typographer: Darren Evans / Agency Production: Michael Travers
Account Director: Daniel King / Production Company: Central Illustration Agency