KIA "A little is too late"

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When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss.

Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

A little is too late.

React faster with Kia Forward Collision-Avoidance Assist.

Advertising Agency: Innocean, Berlin, Germany

Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff, Bruno Oppido
Associate Creative Director: José Filipe Gomes, Pedro Lourenco
Art Director: José Filipe Gomes
Copywriter: Pedro Lourenco
Creative Intern: Frederico Livi, Apaar Singhal
Photographers: Andrey Ershov, Sarah Waldo, Zé Anderson
Postproduction: Moreira Estúdio
Artbuyer: Martina Teuchnerova
Business Director: Alessia Bellini

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