Image advertising:
Epic close-up images of McDonald's iconic foods with little or no branding.
Advertising Agency: TBWA, Paris, France
Creative Director: Jean-François Goize / Art Buyer: Julie Champin
Food Creative Director: Maud Poilpré / Food Stylist: Anne-Claire Delphin / Photographer: Sue Atkinson / Production / Agent: Trayler & Trayler
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