"Waiting for the bus is boring. Watching a beer ad, a bit less.
Since our beer won two medals in 1927, we didn't do that much.
Our beer is old but this ad is brand new.
If you buy our beer you'll only receive our beer.
This one will be displayed in strip clubs : 6$ to spend some time with our brunette."
Client: Newcastle Brown Ale
Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier / Copywriter: Alexis Caron-Côté / Additional credits: Geneviève Clément