"Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete."
Creative Director: Adrian Ely / Art Director: Alex Daff / Copywriter: Mircea Andronescu / Illustrator: Jennifer Taylor / Paper Dog Studio / Art Buyer: Marina Shponko / Client Service: Maria Ustkachkinseva [via adsoftheworld]