Pedigree "Hero-ish" by BBDO

Ad Agency
Video advertising:

Despite their sometimes extraordinarily compact size, small dogs possess incredibly compelling personalities. And pushed on by their strong character, some tiny dogs believe they are carriers of incredible superpowers, so much so that they often dare to stand up to bigger dogs.

As part of its new Pedigree campaign, it has also seen fit to launch a contest called the "Hero-ish Dog Contest ", where owners of small dogs will be able to show off the superpowers of their pets. And the most heroic dogs will have the opportunity to appear in the next edition of the comic book "The League of Hero-ish Small Dogs".

Advertising Agency: BBDO New York

Client: Pedigree

CCO Worldwide: David Lubars
CCO North America: Greg Hahn
Executive Creative Director: Peter Kain

Executive Creative Director: Gianfranco Arena
Creative Director / Art Director: Carolyn Davis
Creative Director / Copywriter: Matthew Page
Director of Integrated Production: David Rolfe
Executive Producer: Amy Wertheimer
Integrated Executive Producer: Kate Young
Senior Producer: Danielle Amico
Integrated Producer: (Snap lens ) Philip Peker
Planning Director: Karin Santiago
Comms Planning Director: Brian Brydon
SNR Account Director: Sally Nathans
Account Director: Elizabeth Maini
Account Manager: Isabel Pluck
Account Executive: Chelsea Berk

Animation: Titmouse Inc.
Executive Producer: Chris Prynoski and Ben Kalina
Creative Director / Ink & Color: Simón Wilches-Castro
Producer: Will Feng
Comic Book Illustration: Mark Pacella
Colour Assistant: Carl Aspuria
Letters: Dezi Senty
Snapchat Lens Developer: Snap Inc.
Creative Producer: Taylor Donaldson, Victoria Kao
Sound: LimeBeat
Music: Randy Lee, Aaron Paul Low
Sound Design: Mattias Murhagen

Producer: Caviar
Director: Benjamin Mège
DP: Giles Dunning
Line Producer: Rebecca Donaghe
Publisher: Loom
Editor: Sean U'ren

Extra images