Responsible Young Drivers: driver screws up big time

Watch what happens when a Gran Turismo champion starts racing drunk.
This experiment was set up by Responsible Young Drivers to demonstrate the dangers of driving under the influence of alcohol. 
To make a point RYD puts Amo_Racing87, one of the world's most talented Gran Turismo drivers behind the steering wheel after a couple shots of whisky.

Advertising Agency: Famous, Brussels, Belgium

Category

Ad Agency
Famous

Brand

Media
TV / Film
Country
Belgium
By adRuby, 22 December, 2013

Similar content

Responsible Young Drivers - mobile phone test

"More and more traffic accidents are due to texting.

Responsible Young Drivers print ads

Responsible Young Drivers: Twitter has no place on the road

Twitter has no place on the road. Using the phone while driving is responsible of 1 accident in 10.

Halloween is the perfect moment to take the weight out of a serious topic

In Belgium, more than 1.500 patients are currently waiting for a transplant.

Greenpeace ads

Greenpeace: Save the trees

Save the trees

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel

Compassion In World Farming ads

Compassion In World Farming - Stop Live Exports

For many, it's standing room only for the next 30 hours. Stop Live Exports.

Who's the villain?

Are we really selling weapons to anybody? Let's make sure the Arms Trade Treaty is not meaningless.

PETA ads

PETA: Adopt Indian Dogs

Advertising Agency: Chirpy Elephant, Chennai, India

Hemorio: There is always someone waiting for a donation

Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waitin

Unicef ads

Unicef: Every child has the right to play

Let's turn tables.
Every child has the right to play.

Client: UNICEF

Amnesty International ads

Amnesty International: 50 Years Anniversary Poster

Advertising Agency: Sunrise, Copenhagen, Denmark / Creative Director / Art Director: Janus Kortermann Jauch

Moms Demand Action For Gun Sense In America

Moms Demand Action: Guess which one

Client: Moms Demand Action For Gun Sense In America

Red Cross: a hope for better future

How did a little modification to table manners increase the number of donations for the Polish Red Cross

Raising The Roof

Raising The Roof: Homelessness can happen to anyone

Homelessness can happen to anyone.

Advertising Agency: Leo Burnett, Toronto, Canada

Fundación Adoptar

Fundación Adoptar: In Argentina more dogs are adopted than 6 years old children

In Argentina more dogs are adopted than 6 years old children .

U.S. Navy’s Cryptology & Technology Facebook page

Project Architeuthis is a cryptology game that was activated on the U.S.

PETA: Adopt a companion

PETA: Adopt a companion

Don’t buy a trophy from a breeder. Adopt a companion.

ADA: "Availables" by BBDO

Advertising Agency: Sancho BBDO, Bogotá,Colombia

The Thrown Out Flag

Out Not Down " The Thrown Out Flag" by Saatchi & Saatchi

No one feels proud at 10º below freezing

40% of homeless teens who come out are thrown out

Amnesty International "In Syria the worst natural disaster is mankind"

Amnesty International "In Syria the worst natural disaster is mankind"

In Syria the worst natural disaster is mankind.

Client: Amnesty International

StopCancer Association "The Cancer That Stuck Me"

BBR Saatchi & Saatchi and the StopCancer Association present: