Scotch: The Invisible Tape

The Brief
The Invisible Tape by Scotch is the tape that makes tears on paper magically dissapear. The task was to demonstrate the advantages of the product in the unique way and make packaging and POS materials visually stand out among similar competitor products.
The Idea
To make Invisible Tape a fascinating experience even before the actual usage we developed a packaging that makes the tape itself magically dissapear.
The Solution
The disappearance effect was achieved due to a specially designed ultra thin mirror. Placed inside the packaging. it created an llusion oi a seemingly empty box. Since the mirror is tilted, it formed the area inside the package where the product was "invisibly" stowed.

Advertising Agency: Kolle Rebbe, Hamburg, Germany

Executive Creative Director: Sascha Hanke / Creative Directors: Rolf Leger, Alexander Hesslein
Art Director: Zillah Beese / Copywriter: Tim Bozek