Skip to main content
Home

ad Ruby

Main navigation

  • Home
  • Print
  • Outdoor
  • TV / Film
User account menu
  • Contact
  • Log in

Breadcrumb

  1. Home
  2. Sea Shepherd
  3. Sea Shepherd "The White Tide" by Brand Station

Sea Shepherd "The White Tide" by Brand Station

Sea Shepherd "The White Tide"
Sea Shepherd "The White Tide"
Sea Shepherd ads
Sea Shepherd ads
Sea Shepherd ads
Sea Shepherd ads

When it comes to ocean pollution, many people think of plastic products, those plastic bags, straws, plastic cups and invisible microplastic particles floating in the ocean. But whether you believe it or not, the small cigarette filter has become the first pollutant in the ocean, but the cigarette filter has escaped most of the supervision and directly flowed into the sea.

Strictly speaking, cigarette filters are actually a kind of plastic products. The vast majority of cigarette filters are made of cellulose acetate, which may take 10 years or more to disintegrate. Cigarette filters thrown on the street will rush into the ocean through sewage pipes, streams and rivers, and decompose into tiny plastic particles easily absorbed by wild animals. According to research, a cigarette butt can contaminate up to 500 liters of water.

We often see in public welfare advertisements that a cigarette butt that has not been extinguished can cause a raging fire; a burning cigarette will also make people suffer from second-hand smoke, but we have never thought of the discarded cigarette filter. It turned out to be a great weapon for harming nature.

On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans.

A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets.

The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them.

On World Oceans Day, it is urgent to raise awareness on this serious matter.

"The White Tide" is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife.

Advertising Agency: Brand Station, France
Creative Director: Damien Guiol, Samy Benama, Loic Chauveau
Art Director: Damien Guiol, Samy Benama
Copywriter: Damien Guiol, Samy Benama, Djavid Karmaly
Photographer: Salamagica
Cgi Artist: Salamagica
Agent: Watch Out

Country
France
Media
Print

Category

  • Public interest

Brand

  • Sea Shepherd
Ad Agency
Brand Station
By adRuby, 4 June, 2019
  • Add new comment
  • 232 views

Similar content

Heads Propaganda ads

Sea Shepherd - Predatory fishing

Predatory fishing doesn’t only threatens ocean life.

Sea Shepherd print ads

Sea Shepherd: How far can we take it?

How far can we take it?

Client: Sea Shepherd

Advertising Agency: Heads, Rio de Janeiro, Brazil

Sea Shepherd print ads

Sea Shepherd: You may not see it, but it's happening

You may not see it, but it's happening.

Advertising Agency: Heads, Sao Paolo, Brazil

Sea Shepherd "Operation Ocean"

Sea Shepherd hacks Christmas to spread cautionary message about overconsumption and its impact on marine life

Sea Shepherd "PROTECT THEM BEFORE THEY DISAPPEAR COMPLETELY"

Sea Shepherd "PROTECT THEM BEFORE THEY DISAPPEAR COMPLETELY"

Client: Sea Shepherd Conservation Society (SSCS)

Sea Shepherd "Your carelessness is going too far"

Sea Shepherd "Your carelessness is going too far"

Not only animals that live in the ocean are affected by plastic waste.

Sea Shepherd

Sea Shepherd: The plastic you use once tortures the oceans forever

A plain plastic bag looks inoffensive, but it can represent severe suffering – and even death – for thousands of crea

Sea Shepherd "Indifference is the worst pandemic"

Sea Shepherd "Indifference is the worst pandemic"

The coronavirus pandemic has turned disposable masks and gloves into essential accessories when leaving home.

Sea Shepherd print ads

Sea Shepherd: More than we can save

"More than 40,000 sharks slaughtered every day. More than we can save.

Greenpeace ads

Greenpeace: the nature is revenged on humans for forest denudation

New type viruses appear continuously because the nature is revenged on humans for forest denudation.

PETA BWVAKTBOOM

BWVAKTBOOM is a phenomenon that is sweeping the nation and affecting countless individuals whose partners have gone v

Reporters Without Borders - the two faces of Bahrain

Advertising Agency: Publicis, Brussels, Belgium

International Socienty for Human Rights

ISHR: Each $ helps to beat the death penalty

Client: ISHR (International Socienty for Human Rights)

Amnesty International Captcha Case

Advertising Agency: Leo Burnett, Warsaw, Poland

King Khalid Foundation ads

King Khalid Foundation: Fighting women's abuse together

Some things can't be covered. Fighting women's abuse together.

Client: King Khalid Foundation

A.C.Camargo Cancer Center - Superformula to Fight Cancer

The first step in the fight against cancer is believing in the cure.

ITAKA

ITAKA: Help your child to find themselves

"Sometimes it is easier to draw something than to name your emotions.

UNICEF print ads

UNICEF: A child who learns is an adult who teaches.

A child who learns is an adult who teaches.

UNICEF: Escape Ends Here

UNICEF wanted us to engage people to sign a petition for making the UN Convention on the rights of t

Pro-Natura print ad

Pro-Natura: Destruction of forests is a destruction of life.

Destruction of forests is a destruction of life.

Advertising Agency: Alazraki Network, Mexico

Like us on Facebook!

ad Ruby

Friends

»Haut Fashion  »Electric Hunter  »Panorica 

Latest news

The Festive Magic of McDonald's: A Campaign for the Christmas Chaos

Game On with EE: Tailored Gaming for Every Type of Gamer

Leo Burnett and McDonald's "Actually Get Your Money’s Worth" campaign

Set Your Price

"Set Your Price" : COMIN's Unique Model for Passengers

Morrisons' Magical Christmas Ad: Oven Gloves Take Center Stage

Citroen e-C3 Campaign: "The Revolution Has Begun" with affordable electric cars

Wuzzuf's advertising campaign

Wuzzuf: Revolutionizing Job Search in Egypt

Fiat 500e Giorgio Armani: A Fashionable Drive, A Runway Sensation

Vivo Partners with Rafael Nadal to Power Up B2B Market

Decoding Domino's: A Morse Code Marketing Masterstroke

Pagination

  • Previous page
  • 6
  • Next page

Popular ads

Toyota Tundra print ad

Toyota Tundra for hunting, fishing or whatever the great outdoors brings

LaCroix

Inside the "Make the Moment Yours" Campaign: LaCroix’s Bold Move

Coca-Cola

Coca-Cola Happy

Mountennis: How a Sloped Court Turned Almaty into a Tennis Capital

Amena Autism Center

Amena Autism Center: "Autism is challenging but not impossible" by VMLY&R

Westfield print ads

Fashion lives

Burger King "Whopper and nothing but the Whopper" ads

Burger King "Whopper and nothing but the Whopper"

McDonald's: Come as you are

McDonald's: Come as you are

PETA ads

PETA: Welcome to the saddest show on earth

The new Alfa Romeo Tonale commercial "Live Unpredictable"

Pagination

  • Previous page
  • 6
  • Next page
RSS feed
#McDonald's(129)
#Volkswagen(96)
#Coca-Cola(68)
#Amnesty International(55)
#Samsung(54)
#IKEA(52)
#Audi(50)
#Toyota(49)
#Honda(47)
#Greenpeace(41)
#Pepsi(41)
#Burger King(39)
#Ford(38)
#WWF(38)
#Nike(37)
#Fiat(37)
#Adidas(37)
#BBDO(336)
#DDB(267)
#Ogilvy(239)
#TBWA(218)
#Publicis(202)
#Leo Burnett(180)
#Y&R(174)
#Saatchi & Saatchi(146)
#Grey(133)
#Miami Ad School(130)
#JWT(125)
#McCann Erickson(101)
#Other(88)
#Lowe(62)
#Wieden + Kennedy(60)
#BETC(59)
#Havas(58)
Powered by Drupal