Says Brent Jewell, national sales and marketing manager at SsangYong: “BWM understood the need to reposition the Ssangyong brand to ensure that full advantage was being taken of the brand’s Korean heritage.
“Being manufactured in Korea is something that should be celebrated and a statement of pride. Today, ‘made in Korea’ is synonymous with great quality, cutting edge technology and funky hip design. This new campaign will ensure that Ssangyong takes ownership of this valuable space.
“Driving a Ssangyong is a symbol of that pride. This new campaign will appeal to people who are proud to be fashionably different and want a car that reflects their personality.”
Client – SsangYong
Dinesh Chinnappa – General Manager for New Ventures
Brent Jewell – National Sales and Marketing Manager
BWM Dentsu – Creative Agency
Rob Belgiovane – Chief Creative Officer
Thomas Manion – Creative Director
Zac Pritchard – Copywriter
Moensie Rossier – Planning Director
Liz Nunan – Agency Producer
Richard O’Rourke – Board Account Director
Gemma Burcher – Senior Account Manager
Exit Films – Production Company
Pete Moore – Director
Peter Knowles – Production Company Producer
Alex Vivian – Online and offline editor
Method Studios – Grade
Ad Agency
Media
Country
- Add new comment
- 10 views
