Swedish Armed Forces "We don't always march straight" by Volt

Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt
Swedish Armed Forces "We don't always march straight" by Volt

This year’s Pride Festival was a bit special since Sweden also was the host of EuroPride.

Together with an image portraying two soldiers in rainbow camouflage and the copy above Forsvarsmakten (The Swedish Armed Forces) wanted to make a statement suitable for the occasion that could echo across Europe.

The ad was published in Swedish newspaper, billboards around the festival and was posted on social media.

We don't always march straight.

But no matter where or when we march, we always stand up for your right to live the way you want with whoever you want. Read more about how we work to protect freedom and the right to choose the way we live at forsvarsmakten.se

Advertising Agency: Volt, Stockholm, Sweden

Art Directors: Jörgen Berglund, Johanna Johanssons
Copywriters: Daniel Jakobsson, Christian Heinig
Project Manager: Malin Almqvist
Production Manager: Sofia Heinig
Planner: Cornelia Wangel
Final Art: Åsa Stjärnquist
Account Director: Henrik Stampe
Photographer:Martin Lidell

Country
Sweden
Media
Print

Category

Brand

Ad Agency
Volt
By adRuby, 25 August, 2018

Similar content

Pink Ribbon: Check it before it's removed

Advertising Agency: DDB, Berlin, Germany

WWF

WWF: "Don't let garbage replace wildlife" by Traffik

Advertising Agency: Traffik, Toronto, Canada

Sonrisas de Bombay: "Mumbai Smiles"

Sonrisas de Bombay: "Mumbai Smiles" by Caldas Naya

In India, more than 30% women are illiterate
Do we have to come so far to get equal rights?

Bad Boy

Bad Boy "Thankfully, wines get better with age"

So here’s to responsible voting and responsible drinking.

Khalsa Aid "Hashtags don't heal" by DDB

Khalsa Aid "Hashtags don't heal" by DDB

Hashtags don't heal. To make a real difference, log on on the www.khalsaaid.org/donate

Sistema Único de Salud "If only you checked your breasts as often"

Sistema Único de Salud "If only you checked your breasts as often"

If only you checked your breasts as often

World Health Organization "COVID-19 Invasion" #StayHome

World Health Organization "COVID-19 Invasion" #StayHome

COVID-19 Invasion ad campaign it looks like a promotional campaign for a new Hollywood action movie.

Haytap #StopHunting

Haytap #StopHunting

Hunting season has come and the hunters have started shooting animals again.

"Swopbox" is the most simple idea to reduce E-waste

"Swopbox" is the most simple idea to reduce E-waste

E-waste is the world's fastest-growing waste. There are up to 50 million metric tons in recent years

Toronto Humane Society print ads

Toronto Humane Society: You need string. adopt a new life.

"Studies show that my sleeping all day improves your life expectancy.
adopt a new life.

EMDA Israeli Alzheimer Association

"It was the international Alzheimer awareness week."

Amnesty International print ads

Amnesty International Venezuela original idea

Megaphone Mug

Amnesty International: This saturday you probably

Advertising Agency: Cossette, Montréal, Canada

More efficient cars and more manufacturing jobs

Right now European politicians are debating if they should make cars more efficient.

Greenpeace ads

Greenpeace: John West Tuna cans

"The problem: John West Australia sells 97 million cans of tuna every year, but because of their destructive fishing

PETA: creative pitches, scripts, and projects

See what one caring ad agency did to make sure great apes were left out of creative pitches, scripts, and projects.

RSPCA Queensland

RSPCA Queensland: We're all creatures great & small

"A pig's intelligence equals that of a toddler. We're all creatures great & small."

Greenpeace

Greenpeace: We are running out of real wood.

We are running out of real wood.

Greenpeace: all enjoy a greener offline

Let's face it, you've been clicking dirty. But that can change.

Ecovia

Ecovia: A trap here throws everything off balance.

Advertising Agency:Terremoto Propaganda, Curitiba, Brazil