Triumph, a world-renowned women's lingerie brand, recently unveiled its "Triaction Sports Bra" collection. To highlight this innovative line, they partnered with Parisian agency Herezie to develop a captivating campaign that combines art and advertisement.
Every piece in the collection is meticulously crafted to provide unparalleled support and comfort during even the most vigorous routines. Herezie encapsulated these benefits in three dynamic, colorful images, each as striking as the last.
In each image, a woman is depicted engaging in a sport - karate, dance, and rhythmic gymnastics. The movement of the sportswoman forms the silhouette of a Triumph sports bra through the use of chronophotography. The harmonious blend of colors, patterns, and textures illustrates the support and flexibility the sports bras provide. This visually innovative approach effectively showcases the brand's new line and its unique benefits.
CEO : Andrea Stillacci
Executive Creative Director: Etienne Renaux, Paul Marty
Art Director: Pauline Lesage
Global content manager: Nathalie Kineider
Global brand content manager: Zeljka Sifter Bojic