When the Superstar shoe was first launched by adidas back in 1969, the word ‘Superstar’ was unambiguous. Today, the word has been corrupted to the point of confusion. This year adidas Originals sets out to question what it means to be a superstar, beginning with this film featuring Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
Advertising Agency: Johannes Leonardo, New York, USA
Production Company: Caviar / Director: Karim Huu Do / Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber / Creative Director: Ferdinando verderi
Creatives: Matt Edwards, Wes Phelan / Producer: Richard Weager / Executive Producers: Jasper Thomlinson, Michael Sagol, Kim Dellara, Maria Perez / Business Director: Carter Collins / Account Director: Sam McCallum / Head of Broadcast: Cedric Gairard / DoP: Matthias Montero / Strategist: Jennifer Colman / Agency Producer: Peisin Yang Lazo / Designer: Dave Kerr, Annette Lay, Andrea Gustafson / Production Designers: Mark Snelgrove, Mikey Hollywood / Account: Gulru Soylu / Head of Production: Kelly Bowen