Created by Goodby Silverstein & Partners "#NowItsHot" for Doritos

Video advertising:

Introducing new Doritos® Flamin’ Hot® Nacho. It’s the original you know and love…now hot! Check out Chance the Rapper’s remix of Lionel Richie's classic. #NowItsHot

Ad Agency: Goodby Silverstein & Partners

Client: Doritos


Chief Marketing Officer: Jennifer Saenz

Vice President of Marketing: Rachel Ferdinando

Sr. Director, Doritos: Leslie Vesper

Director, Doritos: Gisela Saenz

Manager, Doritos: Julie Ginsberg

Sr. Analyst, Doritos: Trevor Grieb

Communications Director: Chris Yemma


Co-Chairmen: Jeff Goodby & Rich Silverstein

Chief Creative Officer: Margaret Johnson

Creative Director: Laura Petruccelli

Creative Director: Rohan Cooke

Associate Creative Director: Ryan Tovani

Copywriter: AJ Warren

Art Director: Matt McNulty

Print Producer: Noah Dasho

Photographer: Quinn Gravier


Director of Production: Tod Puckett

Executive Producer: Nick Sage

Account Services

Managing Partner: Brian McPherson

Group Account Director: Meredith Williams

Account Director: Chris Nilsen

Account Manager: Casey O’Brien

Assistant Account Manager: Jackie Meng, Haley Grialou

Brand and Communication Strategy

Communication Strategy Director: Caitlin Neelon

Social Strategist: Drew Forrest

Brand Strategy Director: Ralph Paone

Brand Strategist: Hayley Pardoe

Business Affairs

Senior Business Affairs Manager: Chrissy Shearer

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Company name: OMD

Group Account Director: Jenny Hermanson

Group Director: Whitney Moore

Associate Strategy Director: Katelyn Brown


Company name: PepsiCo

Head of Music & Entertainment: Emma Quigley

Company name: United Entertainment Group

Senior Vice President: Dina Mallin

Senior Vice President (Dallas): Ryan Lee


Company name: Ketchum

SVP, Strategic & Creative Planning: Angela Fernandez

Managing Account Supervisor: Travis Culver

Production Company

Company name: MJZ

Director: Steve Ayson

Director of Photography: James Laxton

Producer: Brady Vant Hull

Executive Producer: Emma Wilcockson

Editorial Company

Company name: Final Cut

Editor: Rick Russell

Assistant Editor: Zoe Schack

Senior Producer: Ana Orrach

Executive Producer: Suzy Ramirez


Company name: The Mill

Colorist: Gregory Reese

Color Producer: Diane Valera

Executive Producer, Color: Linda Jackson


Company name: The Mill

Executive Producer: Anastasia von Rahl

Creative Director: John Leonti

VFX Supervisor: Alex Candlish

2D Lead: Alex Candlish

3D Lead: Michael Comly

Producer: Alex Bader

Production Coordinator: Ade Macalinao


Company name: Lime

Mixer: Matt Miller

Assistant Mixer: Lisa Mermelstein

Executive Producer: Susie Boyajan

Music Edit

Music Edit: Human

Senior Producer: Kamela Anderson

Executive Producer: Carol Dunn

Creative Lead: Craig DeLeon

On Set Engineer: Joshua Green