In its new 1 minute 57 advertising spot entitled "Francesca" and directed by François Rousselet, the ready-to-wear brand Diesel follows the gradual transformation from a young man to a woman.
Little by little, we discover the daily life of a young woman fully assuming responsibility. Despite some clues deposited here and there like the crucifixes which lead us to believe that they are only linked to the Italian origin of the brand, it is difficult to predict the end of the film where the young girl finally realizes her dream.
Publicis Italy, in partnership with the Diversity group which promotes social inclusion, are in command of this spot, appearing in June, at the approach of various pride marches. In addition to this film, Diesel and his foundation, Only the Brave, are setting up a fund to support international projects related to gender identity.
Creative Agency: Publicis Italy
Global CCO Publicis WW: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Global Creative Director: Mihnea Gheorghiu
Global Creative Director: Thiago Cruz
Art Director: Mattia Mingardo
Copywriter: Silvia Serreli
Strategic Planner: Monica Radulescu
Account director: Filippo D ' Andrea
Group Account Director: Ilaria Castiglioni
Account Manager: Mirko De Martini
Head of TV Production: Francesca Zazzera
Tv Producer: Anna Sica
Social Media Manager:Saraluna Micciche
Head of Social Client Services and Strategy: Alessandro Bochicchio
MSL Group Director / Head of Engagement and Experience: Kim Piquet
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