When every brand wants you online and liking, every social media publication DIESEL invites people to go off the grid and joins the Professor’s band.
After been commissioned to redesign and produce the iconic red jumpsuits of ¨the band¨, the brand has debuted its own capsule collection, teaming with the popular La Casa de Papel series.
Fans, consumers and viewers will be eligible for an ultimate souvenir: DIESEL will provide the chance to be “part of the band.” A limited number of jumpsuits—really worn by the cast, on set—is up for grabs. Just visiting www.diesel.com/jointheband and follow the instructions from there—you’ll shortly find yourself off-the-grid, and ready for the next steps that include disconnecting from the internet and sending a fax to participate for one of the 150 original suits from the series.
The limited-edition capsule collection is already out in select DIESEL stores worldwide and on diesel.com.
Are you ready to Join The Band? Check out the new episodes of La Casa de Papel en Netflix.
Advertising Agency: Publicis, Milan, Italy
CEO Publicis Italia & Global CCO Publicis WW:Bruno Bertelli
CCO: Cristiana Boccassini
Creative Directors: Thiago Cruz, Mihnea Gheorghiu
Creatives: Alex Eftimie, Anton Kuerschner, Dan Arango
Client Service Director: Eleni Charakleia
Head Of Digital: Pierluigi Roselli
Digital Account Director: Ilaria Castiglioni
Account Executive: Mirko De Martini
Senior Strategic Planner: Monica Radulescu
Social Media Manager: Doina Tatu
Producer: Matilde Bonanni, Alice Garbelli
Production Company: K48
Director: Leone Balduzzi
DoP: Karim Andreotti
Executive Producer: Barbara Guieu
Stylist: Giorgia Imbrenda
Set Designer: Claudia Bagorda
Editor: Samuele Schiavo
Colourist: Daniel Pallucca
Sound Design: Richard Aardenburg
Photographer: James Giles
Agency: 2DM Management