In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way.
With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby's parents, obstetricians and nurses.
In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.
Advertising Agency: Ogilvy & Mather, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena / Head of Art: Diego Grandi
Creative Directors: Juan Marcos Besagni, Juan Pablo Raimondi / Art Director: Tiago Salgueiro
Copywriter: Felipe Autran / Account Manager: Constanza Archain / Account Supervisor: Rosario Gonzáles Puig / Head of Production: Valeria Pinto / Parson / Agency Producers: Federico Faralla, Gastón Sueiro / Parson / Production House: Ringo Director: Ariel Evasio / Executive Producer: Jorge Larrain / Production Coordinator: Liz Campi / Production: Azul Crespo / Postproduction Director: Luis Staffolani / Photography Director: Manuel Bullrich / Edition: Mario Nhamod / Post Production: Barraca Post / Music Company: C.C.C.I. Producciones