Mobil 1: virtually transform you

Ad Agency
Video advertising:

Imagine a world where you get to rub shoulders the Vodafone McLaren Mercedes pit crew and gain access to exclusive views of the car...
In this exciting competition from Mobil 1 -- we invite you to create your own personalised, shareable video that will take you behind the scenes and virtually transform you into a test driver.

Client: Mobil 1

Advertising Agency: AMV BBDO, London, UK

Creative Directors: John LaMacchia, Simon Foster / Art Director: Tim Vance / Copywriter: Paul Knott
Account Team: Rebecca Tickle, Ildut Loarer, Prachi Virani / TV producer: Rebecca Holt / Director: Speck/Gordon / Production Company: Blink