The NBA Finals 2013 campaign, "FOREVER is BIG," is the first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."
Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby / Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey / Art Director: Tim Green / Producer: Benton Roman / Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt / Account Director: Jason Bedecarre / Account Managers: Janice McManemy, Heather Morba / Senior Business Affairs Manager: Julie Petruzzo