"We Are All Watching: Westbrook" is the second in the series of NBA Playoffs 2013 commercials. This spot takes us around the world for a glimpse at fans from Buenos Aires to Beijing watching Oklahoma City Thunder's Russell Westbrook in the pivotal game 5 against the Los Angeles Lakers in the 2012 Western Conference Finals. Tied at 70 in the third quarter, Westbrook intercepts a pass to Kobe Bryant then races down the court. Westbrook is fouled and he puts up a spectacular shot which was the catalyst to win the series.
Watch the NBA Playoffs 2013 to see why, Now Is BIG.
AD AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby / Creative Director: Nick Klinkert / Creative Director: Adam Reeves / Copywriter: Nick Morrissey / Art Director: Tim Green / Producer: Benton Roman / Executive Producer: Tod Puckett / Director of Broadcast Production: Cindy Fluitt / Account Director: Jason Bedecarre / Account Manager: Janice McManemy / Account Manager: Heather Morba / Senior Business Affairs Manager: Julie Petruzzo
PRODUCTION COMPANY: Biscuit Filmworks / Director: Christopher Riggert / Managing Director: Shawn Lacy / Executive Producer: Holly Vega / Head of Production: Rachel Glaub / Line Producer: Rick Jarjoura / Director of Photography: Tim Hudson / Production Designer: Seba Serra
EDITORIAL: Spot Welders / Editor: Brad Waskewich / Assistant Editor: Kai Yu / Executive Producer: Joanne Ferraro / Producer: Ellen Lavery
VISUAL EFFECTS: Method / VFX Supervisor: Ben Walsh / Executive Producer: Stephanie Gilgar / Producer: Pip Malone
Co-ordinator: Zack Whitley / Lead Flame: Matt Trivan / Flame: Mike Plescia / Paint: Pam Gonzales / Roto: Scott Crafford, Daniel Linger
MIX: Lime / Sound Engineer: Rohan Young / Executive Producer: Jessica Locke