Radio Rock: More than music

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In this commercial heavy metal fans are dancing ballet. And not just any random metalheads but the respectable hosts of Radio Rock. Why are they doing it? Because rock is more than music. It is the attitude of Radio Rock. They can do whatever they feel like. Even if it sounds or looks ridiculous. They rock.

Advertising Agency: 358, Helsinki, Finland

Creative Director: Antero Jokinen / Copywriter: Taro Korhonen / Art Director: Tuukka Tujula
Producer: Elina Freden / CTD: Kimmo Tupala/ Strategist: Milla Kokko / Production company: Pablo Films / Director: Juho Konstig

Client: Radio Rock

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