In the world of football, homosexuality still is a taboo. Dutch broadcasting station BNN decided to put an end to this and dedicated an evening filling programme about the subject, called FC Gay.
Delight Agency produced a commercial for this occasion to break the taboo and empower gay people to be as they are. The commercial was offered to the KNVB (the Royal Dutch Football Association) and is now implemented in their campaign to raise awareness of the problem.
The slogan: 'Gay? There's nothing queer about that' affirms the message: Sexual preference just shouldn't be an issue. Note that the slogan is the best possible translation for its original Dutch pay-off: 'Homo? Boeit geen flikker.'
Advertising Agency: Delight Agency, Netherlands