Adidas #adidasGMR

The Adidas GMR is made for you. Designed in collaboration with Electronic Arts and Google, this connected sole allows you to meet different challenges in FIFA Mobile while moving in the real world. The more skillful you play, the more likely you are to unlock exclusive game rewards on the app and move up the rankings. Among the challenges proposed: kicking a ball 1,000 times, or running a certain distance.

For example, special versions of Argentinian player Paulo Dybala can only be obtained in FIFA Mobile playing with the Adidas GMR.

This technology offers great synergy between sport and video games. What allows the most competitive to see their IRL efforts rewarded virtually.

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Adidas GMR
Adidas GMR

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Ad Agency
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Brand

Media
Integrated
Country
United States
By adRuby, 24 March, 2020

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