adidas Originals called #thisisme

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's communist beliefs.

Advertising Agency: TBWA\Shanghai, China

Group Creative Directors: Patrick Tom, Colin Lee / Creative Director: Kate McMullen

Art Directors: Patrick Tom, Kate McMullen, Kenny Huang / Copywriters: Kate McMullen, Sam San

Agency Producer: Ays Tan / Business Director: Catherine Talpey

Account Director: May Wu / Planner: Phyllis Yip / Director: Paul Geusebroek

Director of Photography: Daniel Bouquet  / Production Company: SixToes

Executive Producers: Haydn Evans, Tony Tang / Producer: Sariyanti Sannie / Editor: Brian Ent

Audio Production: Audentity Music & Sound / Post Production: Technicolor Shanghai

Category

Ad Agency
TBWA

Brand

Media
TV / Film
Country
China
By adRuby, 30 August, 2014

Similar content

Adidas: Happy Birthday Sachin

On Sachin's 40th birthday, here is something for the city which gave us Sachin.

Adidas ads

Adidas: Hey CCTV, Up Here

Hey CCTV, Up Here

Advertising Agency: TBWA\London, UK

The campaign for the new Flamengo jersey, created by adidas

We generated specific content for a specific audience: Flamengo football club’s fan-base, which is t

Adidas: all in for #mygirls

Advertising Agency: TBWA\Shanghai, China

Adidas: Battle Pack

Introducing the Battle Pack. Wearing the Battle Pack means you know there is only one way to play.

Adidas: Winning never quits, play like The Engine.

Winning never quits, play like The Engine.

adidas Basketball - Jump With Derrick Rose in London

Advertising Agency: TBWA\London, UK

Adidas: Training RGIII

Advertising Agency: 180LA, USA

Client: Adidas.

Levi's ads

Levi's: Soundwash Laundry

Advertising Agency: TBWA\TEQUILA, Hong Kong

Adidas: unite all Originals

A-Trak and So Me clash talents and sample lives to bring in a new style for Adidas Originals.

Levi's: Get 'talking' to the audience

Challenge: In a saturated jeans market place, Levi's needed to reclaim their iconic status by reconnecting with their

adidas Originals: Jeremy Scott's fall/winter 2013 collection

The ever eccentric Jeremy Scott always brings his unique perspective of fashion to the table, often

Adidas "Muscles aren't masculine" by The Creative Circus

Adidas "Muscles aren't masculine" by The Creative Circus

Muscles aren't masculine.

Client: Adidas

Advertising School: The Creative Circus, Atlanta, USA

Wrangler: FIND YOUR EDGE

Life should be full of discovery and adventure, go "FIND YOUR EDGE" by Wrangler Mileage App !

Adidas "Adidas 50/50" idols, inspirations, and stars

According to a study, over 40% of girls quit sports during their teenage years.

Arsenal & Adidas "Meet Len. Len is all of us"

Adidas sportswear brand and Arsenal football club launched a joint campaign in

Adidas "Infinite Play"

Trade Adidas gear in. Don’t throw it out. Get rewarded and together we keep it out of waste.

Atlanta Hawks' Trae Young Pushes the Limits of 'Impossible'

Trae Young's stand-out achievements and unconventional moves on the basketball court are celebrated

adidas: Your future is not mine

In this short film directed by Terence Neale, Adidas Originals partners with some o

Adidas "747 Warehouse St." by Kamp Grizzly

Client: Adidas

Advertising Agency: Kamp Grizzly, USA