In 2014, GMC Canada's 28-year sponsorship of the Calgary Stampede needed a seriously kick in the pants in order to recapture the attention and interest of a critical truck buying audience. Enter ProShot. The crowd-stoppin’, show-stealin’ technological spectacle that reflected back upon the brand’s Professional Grade DNA perfectly. A mere 117’ long, 35’ high re-imaging of the classic water racer midway game that quickly became the talk of this year’s 'Greatest Outdoor Show On Earth'.
Advertising Agency: MacLaren McCann, Canada
Creative Director: Josh Haupert / Group Creative Director: Travis Sellar / Senior Designer: Ann Solecki
Copywriter: Travis Sellar / Art Director: Ann Solecki / Designer: Geoff Mack
Builder: Exhibit Studios / Build Lead: David Stokes / Agency account team: Lindsay Rennie, Rishi Gupta, David McQuaid