CANAL+: Unicorns

With “Unicorns” BETC presents a classic CANAL+ ad; it's funny, dramatic and epic, with top notch production and direction.

The film celebrates the broadcaster's talented screenwriters and showcase of original programming consisting of series, documentaries and fictions, created by and for CANAL+.

With the tagline « We love making up stories » we're taken on an adventure with Noah and his ark where we see a side of the unicorn that we don't usually associate with the mythic creatures..

Over the years, CANAL+ has benchmarked itself as a producer of original content, among others The Returned (Les Revenants), Spiral (Engrenages) and Braquo.

Once again, BETC Paris turned to director Matthijs Van Heijningen, who also was behind The Closet and The Bear. The film was produced through Parisian production house Soixante Quinze.

"The most complicated part of making the film was the kind of epic discussions we had about what a pair of Unicorn b***s actually look like, because obviously no one has ever seen them. We thought of putting stars there, or little furry things. We ended up opting for a bit of sobriety. Well, a sort of sobriety at least...” – Stéphane Xiberras, CCO and President, BETC Paris.

BRAND: BRAND CANAL+ / AGENCY: BETC

BRAND MANAGEMENT: Alice Holzman, Aurélie Stock-Poeuf, Coline André

AGENCY MANAGEMENT: Bertille Toledano, Guillaume Espinet, Elsa Magadoux

EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras

CREATIVE DIRECTOR Olivier Apers

ART DIRECTOR Aurélie Scalabre

COPYWRITER Patrice Dumas

TRAFFIC Coralie Chasset

PLANNING Maria Galleriu, Sarah Lemarie

TV PRODUCER Isabelle Ménard

PRODUCTION HOUSE Soixante Quinze

PRODUCER Yuki Suga