Eesti Haigekassa: "More Active" by Optimist Creative

Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa
Eesti Haigekassa

Obesity in office workers is a big problem in Estonia. People don't move enough. We needed to shake society through unexpected examples. The campaign heroes were a swimmer, without hands and with only one whole leg, a 78-year-old marathon runner and a blind adventurer. All of them are more active than the average Estonian.

Advertising Agency: Optimist Creative, Tallinn, Estonia

Client: Eesti Haigekassa

Creative Director: Oliver Lomp
Project Manager: Kadri-Liis Nikopensius
Art Director: Bruno Palmik
Copywriter: Oliver Lomp
Photographer: Ken Oja
Additional Credits: Matz Topkin, Rein Pärn, Jakob Rosin

Country
Estonia
Media
Print

Category

Brand

Ad Agency
Optimist Creative
By adRuby, 10 April, 2019

Similar content

Red Cross ads

Red Cross: Even wars have law

Torture is never OK.
Even wars have laws.

Greenpeace ads

Greenpeace: Act now against climate change

Act now against climate change. Visit greenpeace.org.tr.

Innocence en danger ads

Innocence en danger - who likes their posts

"Do your children really know who likes their posts?"

Animal ads

Adopting a shelter dog

Adopting a shelter dog is getting him out of death row.

Advertising Agency: TBWA/ Lisboa, Portugal

Fight for literacy ad

Fight Against Illiteracy in France

HELP US MAKE ILLITERACY THE NATIONAL CAUSE OF 2013.

Unicef: for children in Chad

Client: Unicef

Advertising Agency: 180heartbeats+Jung von Matt, Warsaw, Poland

PETA: the great ape pledge

URL: http://greatapepledge.org

Advertising Agency: BBDO, NY, USA

Dave Thomas Foundation: This Is The Story of I

Thousands of foster children all across North America are still waiting for a warm, loving adoptive family to call th

Pet Health Association

Pet Health Association: expert in pet health

Your pharmacy or drugstore is now also an expert in pet health.

The Ernest Hemingway Foundation

The Ernest Hemingway Foundation: just as interesting

His story is just as interesting as his stories.

UNHATE Foundation

UNHATE Foundation: Untouchables

Advertising Agency: Fabrica, Treviso, Italy

Consejo Norte Cultura

Consejo Norte Cultura: For many it is a business

For many it is a business.

Amnesty International: Not everything should stay in the family.

Amnesty International: Not everything should stay in the family.

Advertising Agency: Carne, Lima, Peru
Executive Creative Director: Jose Riveray Pierola

Greenpeace ad campain: It's not business, it's personal

Advertising Agency: Don't Panic London, London, United Kingdom

Greenpeace print ad

Greenpeace: "Is this the footprint we want to leave?" by Lion's Heart

Is this the footprint we want to leave?

Advertising Agency: Lion's Heart, Lima, Peru

VetCare

VetCare "Report wildlife trafficking"

Wild animals are not products. Report wildlife trafficking.

AACD "Empathy Objects"

AACD and Z+Havas launch campaign to bring awareness to the daily challenges of people with physical disabilities

World Vision "For all children to remain children"

World Vision "For all children to remain children"

Advertising Agency: Promoplan, Santiago, Chile

Amnesty International ads

Amnesty International "March 8"

In Ukraine, more than 100,000 cases of domestic violence are registered during the year. However, the Council of

Divino Mestre School "They don't need masks"

Divino Mestre School "They don't need masks"

Masks, gloves, hand sanitizer bottles and other coronavirus waste are already being found on our seabeds and washed u