Our goal is to address the issue of homelessness by highlighting the lack of available resources to shelter the unhoused community. We sought a familiar angle that is close to (and even inside) everyone's homes—furniture. As a result, we designed a poster that replicates the essence and model of furniture ads, yet "selling" the lifestyle that no one would dream of living. Because the life of someone unhoused is affordable, but unlivable.
Advertised brand: Homelessness Awareness
Advert title(s): Affordable. But Unlivable.
Media: Print / Poster
Advertising Agency: N/A
Art Director/Copywriter: Allie Phelan / Maura Munaf.