Intermarché "Les Questions"

Léon is 6 years old. And 6 is the age of questions. His parents’ day is therefore punctuated by the "Why", the "What?" and "How come?". But 6 years old is also the age when one can still improvise answers by unscrupulously abusing the trust that children have in their parents. Phew.

To the music of François Truffaut’s movie "The 400 Blows", Romance and the director Rudi Rosenberg draw up in 1 min 40 seconds the portrait of this little man with 400 daily questions with poetry and tenderness.

There is one question, however, which is much more difficult than all the others: it is THE question. The one that all children ask every day to all parents, sometimes several times a day. The one to which a different answer must be found each time, a real one this time: the everlasting, the terrible, the insoluble “What do we eat?”

This question is the most difficult of all because it leads to dozens of others: is it good for your health? Haven’t we already eaten that recently? What exactly is in it?

So, this time the grocery chain Intermarché answers it: by having already improved 650 of its products and more than 6500 by the end of 2025, by reducing additives, salt, sugar, making them healthier, so that you can eat better every day, no questions asked.

Brand credits
Marketing and Communication Director: Anne-Marie Gaultier
Strategic and Operational Marketing Manager: Vincent Bronsard
Brand and Communication Manager: Camille Sassi
Media Manager: Hervé Ribaud
Advertising Manager: Aurélie Ansart
Project Manager: Mallorie Baluteau
Media Project Manager: Marion Malezieux

Agency credits
CEO: Christophe Lichtenstein
Executive Creative Director and Copywriter: Alexandre Hervé
Copywriters: Charlotte Roux, Philipe Pinel
Art Director: Julien Rezette
Senior Strategic Planner: Jérome Lavillat
Account Team: Marie-Laure Dangeon, Emilie Franck, Arthur Amis, Julie Valero
TV Producer: Emilie Talpaert

Production credits
Production: Insurrection
Director: Rudi Rosenberg
Sound production: Schmooze