Kiloutou and Rosapark Launch Campaign NOT to Buy

Everyone knows that, faced with today’s ecological challenges, we must learn to consume differently, in a more virtuous way. Corporations and people alike

– we all need to adopt the right measures and do so as soon as possible.

One of the measures we hear about most is, of course, buying less. That’s why renting is becoming trendy again and why we’re seeing so many sharing solutions pop-up and start-ups promoting them abound.

Kiloutou has been promoting the economic and ecological benefits of sharing for over 40 years. It’s at the heart of the European brand’s construction and DIY equipment rental business. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability.

European construction and DIY equipment rental brand Kiloutou has been promoting the economic and ecological values of sharing for over 40 years. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability.

To promote those values in a bold way, Kiloutou, along with its agency Rosapark, is launching the first campaign that encourages people not to buy. The campaign is based on 3 online films that break the codes of traditional advertising by promoting the quality of tools that you should, above all, not buy.

A totally unexpected action to convey a compelling message: everyone should rent if we want to speed up our transition to a more sustainable economy.

Launching on Facebook, Instagram and YouTube May 3, the new campaign also includes print and social.

Brand : KILOUTOU

External Communications Manager :

Laurence Riva Roveda

External Communications Project Manager :

Dénitza Ganeva-Vernaison

Agency :

Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco

Creative Directors : Nicolas Gadesaude and Julien Saurin

Copywriter : Julien Perrard

Art Directors: Léo Palti and Mathilde Colson