The film takes the form of a romantic comedy between two iconic characters of the brand. Vivienne the mascot goes on an adventure and the bear LV, who is only interested in her, desperately follows her through enchanted worlds, bringing the house’s creations to life. He finally finds her in the house of Asnières, or maybe all this story comes from a young boy’s imagination.
The film was directed by Gary Freedman, a multi-awarded director (5 Gold Lions, several D&ADs…) including Canal+ “The Emperor’s March” and Ikea “Wonderful Life”.
Following last year’s Holiday campaign directed by Roman Coppola and Augustus Punch, and produced by La/Pac, the idea was to create a Christmas fairytale, a charming and positive story in which emotions and sense of detail highlights Louis Vuitton’s creations. A world that is both intimate and spectacular, a whimsical and sophisticated journey.
The film mixes shooting techniques and animation. The sets were made at different scales to allow the 3D to evolve. They had to give space to the various products while allowing the story to unfold. Thus, the Vuitton trunk set was built using more than 50 LV trunks, some of which were real museum pieces. On the set, dolls were used to visualize the framing and interactions, to then be created in post-production.
The characters of Vivienne and Teddy were fully modeled and animated, and their texture was chosen with precision. Once the filming and the editing of the sets were finished, the 3D characters came to life in the various scenes.
Behind the ad:
- Shooting in Budapest in 3 different film studios. Digital assets including TikTok, still life, and photos
- 2 months of preparation, 4 days of shooting
- Over 250 people in the production teams
- Multi-awarded artistic team: DoP linus, Sandgren (La La Land, Babylon…), production designer Mark Connell, styling Charlotte Corbet, THE MILL Paris, Adam Spivey editor.
Credits Louis Vuitton - Dôme
Director – Gary Freedman
DOP – Sandgren Linus @linussandgren_dp
Production Company – LA\PAC
Executive Producer - JÉRÔME DENIS @flyingjed
Producer - THIERRY BETTAS- BEGALIN @thierrybbegalin
Prod Coordination - LUCAS DEMERDJIBACHIAN @ludemj
LOUIS VUITTON TEAM
Communication & Event Director STEFANO CANTINO
Head of Creative Service @magena.chansarel
Art Buying & Production Manager FELIPE BRAVO & @martin.foureau
Head of Fashion Office @alextpaul
Product Coordinator @solene.richard & @lilyeddleston
Agency - Buffalo Studio
Creative Director - ADRIAN GONZALEZ-COHEN & DAVID GOMEZ- GONZALEZ @adriangonzalezcohen & @daviduzquiza
Represented by @parent.global
1st AD - Benjamin Edwards @benjjji
Co 1st AD – Julia Nagy
2nd AD – Brigitta Benedek
3rd AD – Fanni Hutlassa
1st AC- GYÖRGY YURI HORVÁTH
2nd AC - DÁNIELGÁL & DÁVID RÖZGE
Production Service - LAOKOON FILM
Service Producer - GÁBORSÍPOS @sipgab
Line Producer - JUDIT FODOR
Unit Production Manager- ÁDÁM NÁZER
Production Coord - ÉVA HOMOR
Production Assistant - DOMINIKA RÁCZ
Stage Manager - KRISTÓF KOVÁCS
PA by Car - ISTVÁN HORVÁTH & BRÚNÓ SZAKÁLLAS
Production Designer - MARK CONNELL@markjonathanconnell
Art Director - MAGDOLNA VARGA
Green room set decorator - MERCÉDESZ NAGYVÁRADI
Props master - PÁL VESMÁS
Set Dresser - BRIGITTANAGY
Construction Mngr - JÓZSEF KISS
Construction Stby - DONÁT PEKARI
DIT - MÁRTON KOVÁCS
VTR - ANDRÁS KOLLMANN
Gaffer - ATTILA DÓCZI
Best Boy - GABOR JR BANREVI
Electricians - AS PER ATTILA DÓCZI
Rigger - GYÖRGY POSZTOS
Key Grip - JÁNOS KOVÁCS
Dolly Grip - FÉLIX MÁRIUS
Grip - AS PER JÁNOS KOVÁCS
Crane head technician - ÁDÁM PICHLER & ÁDÁM BALASSY
Crane Operator - DOMINIK LAPOSI AS PER JÁNOS KOVÁCS
Crane Technician - MÁRTON ASZTALOS
Stylist - CHARLOTTE COLLET @charlottecolletcollet
Stylist Assistant - SALOMÉ ROUQUET @rbsalome & EMILIE CARLACH @emiliecarlach
Make-up - MARTIN CÉLINE @_celinemartin_
Hair - EBERHARD CHRISTIAN @christian_eberhard
Hair Asst - ADAMS ALEXANDRA @aspiringalexandra MUA
Asst - HOYEZ JULIE
Manicure - LASZLO KOROM
Post-production House : TheMill @millchannel_paris
Head of Post-Production : Laurence Lelong @misslo.lelong / Caroline Deloffre / Vanessa Koscianski
Editor : Adam Spivey @the_assembly_rooms
Additional Editing : Flora Jaquot @dearcut_paris & Rachel Fourgous @cutaway.tv & Antoine Zimer
Colorist : Jean Clement Sorret / Mathieu Toulet @company_3
Sound Production : THE
On Set Supervision - Alain Boutillier & David Roubah
Concept - Nathan Lucas
VFX Supervisor - Alain Boutillier
CG Supervisor - Vincent Coni
Previz 3D - Richard Maillot & Benjamin Gachot & Stephen Martingoulet & Geoffroy Barbet Massin & Eric Moisson & Joellia Rose @itsjoellia & Hervé Anceau
Modeling - Medhi Rami & Tytouan Botte @sambotte_3D
Rigging - Marine Sisnaki& Emilie Picard
Animation - Geoffroy Barbet Massin & Eric Moisson & Hervé Anceau & Julien Ebel
Grooming - Orianne Brouillet
FX - David Roubah & Laszlo Tachsel
Matte Painting - Alain Descamps
Lighting - Karim Lachaize & Richard Maillot @richardmaillot72 & Luc Martias & Tytouan Botte @sambotte_3D Compositing - Luc Martias & Guillaume Hupe & Arthur Sayanoff @arthur_sayanoff & Randy Gudin & Mathias Bardey & Richard Rampaly @richardrampaly & Marouan El Bekri & Sebastien Podsiadlo & Jeremy Gravinais
Flame - Aurélien Teurlai @aurelienteurlai & Damien Canaméras & Valentin Gingembre
After Effect - Julien Maurin & Michael Moercant & Joao Defigueiredo & Jean-Christophe Olivier & Caroline Mistral & Tanguy Puech & Jeremy Chicheprtiche & Julien Pinot
Production Coordinators - Mathilde Cohen-Selmon & Ewan Rosenstrauch
Roto/Clean - The Mill Bangalore
Tracking -Neels Paris
VFX Producer - Grégory Tournier
Executive Producer- Fabrice Damolini
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