The NBA has a strong history of firsts when it comes to breaking down racial barriers and proverbial glass ceilings. In this spot, we explore the strides made within the NBA that not only embody Martin Luther King Jr.’s “I Have a Dream” speech, but the overall guiding principles of the Civil Rights movement.
Advertising Agency: Translation, USA
Ceo: Steve Stoute / Chief Creative Officer: John Norman / Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker / Art Director: Matt Comer / Copywriters: Amir Farhang, Andy Ferguson
Director Of Content Production: Miriam Franklin / Ep: Miriam Franklin / Associate Producer: Philinese Kirkwood
Account team:Tim Van Hoof, Chris Martin / Head of Brand Strategy: Tim Flood / Strategist: Lindsey Neeld
Project Manager:Matt DeSimone / Editorial Company:Cut & Run / Editor:Dayn Williams
Assistant Editor: Adam Bazadona / Post Executive Producer: Rana Martin / Post Producer: Jean Lane, Tracey McDonough / Visual Effects: Sibling Rivalry / Creative Director: Matt Tragesser / Animator: Gabe Darling
Compositor: Gabe Darling / Executive Producer: Maggie Meade, Gloria Pitagorsky / Head Of Production: Joanna Fillie
Telecine:Company Three, Method / Conform:Company Three, Method / Colorist:Rob Sciarratta
Flame Artist: Carmen Maxcy / Audio Post:Heard City / Mixers: Phil Loeb, Evan Mangiamele / Music:Trackmasters
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