The North Face Footpower

Problem
When using GPS and communication devices when out exploring and hiking in the great outdoors, battery power and the ability to communicate is limited.

Solution
We created The North Face Footpower. A technology which uses your kinetic energy to charge a battery unit in the sole of your boots from which you can power devices and smartphones. Also built into the boots is a satellite GPS unit which enables you to always stay connected.

Advertising Agency: Hyper Island, Stockholm, Sweden

Creatives: Lise Skovsted Larsen, Daniel Smith, Carl von der Lancken, Dimas Wibisono

This is mind blowing!

 

Category

Ad Agency
Hyper Island

Brand

Media
Online
Country
Sweden
By adRuby, 11 March, 2014

Similar content

The North Face See For Yourself cab drove around New York City

The North Face See For Yourself cab drove around New York City giving unsuspecting

The North Face "Change The Face Of It"

Panty Wall. Smell Of A Fat Chick. Girlfriend Skiing. Lady Wildcats.

The North Face: Never Stop Exploring

Advertising Agency: INNORED, South Korea

Music: Don't Want To Fall by EleventySeven

 

The North Face "Voice of Exploration"

Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on

Adidas

Adidas: This is

Advertising Agency: The Big Now, Milan, Italy

Chimp Wear

Chimp Wear "When you are a slave to fashion, someone else is too." by JWT

Client: Chimp Wear

When you are a slave to fashion, someone else is too.

GQ Limited Distance Edition

GQ Limited Distance Edition: A collection to fight COVID-19 by Rabbit Digital Group

GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing.

The North Face "Wherever. Together."

The North Face "Wherever. Together."

Advertised brand: The North Face

Nike ads

Nike is burning you up, burn it off

"They promoted me from junior trainee to senior trainee.

Adidas ads

Adidas: Feel The Game

Introducing: Shoemotion

Situation: Fans go to the stadium to watch a soccer game.

Ted Baker - Britain Town

Following the example of Chinatowns as the ambassadors of the chinese culture in the world, Ted Baker decided to use

Foot Locker

Foot Locker: All Runners Welcome

Advertising Agency: BBDO, New York, USA

NBA: I Have a Dream

The NBA has a strong history of firsts when it comes to breaking down racial barriers and proverbial

Nike: YOU CAN’T GUARANTEE A WIN, BUT YOU CAN GUARANTEE A FIGHT

Nike: YOU CAN’T GUARANTEE A WIN, BUT YOU CAN GUARANTEE A FIGHT

Advertising Agency: Wieden + Kennedy, Shanghai, China

Bon Ton "Start Trending This Summer"

Bon Ton "Start Trending This Summer"

Start Trending This Summer

Client: Bon Ton

Jules "Air in progress"

In 2018, Air won the budget of the French menswear brand, Jules (Mulliez Group), after a competition that pitched the

Levi's print ads

Levi's: Go Forth

Advertising Agency: Wieden+Kennedy, Portland, USA

Agent Provocateur

Advertising Agency: The Pencil Agency, UK

Kolosh Streetwise ads

Do you want to run away from everything?

"You know those days when you want to run away from everything? Run.

Foot Locker

Foot Locker: It wouldn’t be weird if it was sneakers

It wouldn’t be weird if it was sneakers.

Advertising Agency: BBDO, New York, USA