Almost - Makes A Viral

"To promote our new competition at http://www.tomtom.com/more, we really, really tried to make a great video. But because we spent our entire advertising budget on thousands of great prizes and presents for you, this "viral" might not be as impressive as we would have liked. Sorry."

Advertising Agency: Pool Worldwide, Amsterdam, The Netherlands

Creative Director: Erwin Kleinjan / Art Director: Frank Borsboom / Copywriter: Nick Schonfeld / Additional credits: Super Hero Cheese Cake, Brenninkmeijer & Isaacs, Coen Stroeve