The North Face Footpower

Ad Agency
Video advertising:

When using GPS and communication devices when out exploring and hiking in the great outdoors, battery power and the ability to communicate is limited.

We created The North Face Footpower. A technology which uses your kinetic energy to charge a battery unit in the sole of your boots from which you can power devices and smartphones. Also built into the boots is a satellite GPS unit which enables you to always stay connected.

Advertising Agency: Hyper Island, Stockholm, Sweden

Creatives: Lise Skovsted Larsen, Daniel Smith, Carl von der Lancken, Dimas Wibisono

This is mind blowing!