The North Face Footpower

Problem
When using GPS and communication devices when out exploring and hiking in the great outdoors, battery power and the ability to communicate is limited.

Solution
We created The North Face Footpower. A technology which uses your kinetic energy to charge a battery unit in the sole of your boots from which you can power devices and smartphones. Also built into the boots is a satellite GPS unit which enables you to always stay connected.

Advertising Agency: Hyper Island, Stockholm, Sweden

Creatives: Lise Skovsted Larsen, Daniel Smith, Carl von der Lancken, Dimas Wibisono

This is mind blowing!