When using GPS and communication devices when out exploring and hiking in the great outdoors, battery power and the ability to communicate is limited.
We created The North Face Footpower. A technology which uses your kinetic energy to charge a battery unit in the sole of your boots from which you can power devices and smartphones. Also built into the boots is a satellite GPS unit which enables you to always stay connected.
Advertising Agency: Hyper Island, Stockholm, Sweden
Creatives: Lise Skovsted Larsen, Daniel Smith, Carl von der Lancken, Dimas Wibisono
This is mind blowing!